CASE STUDY - MADGE BEAUTY

Client: Merrin Schnabel, a successful Melbourne-based businesswoman and influencer, sought Bondi Beauty Distribution’s expertise to create her beauty brand, MADGE Beauty, from concept to retail-ready.

Challenge: Merrin needed end-to-end support to bring her vision to life, from sourcing quality ingredients to creating a brand identity and preparing for retail.

Solution: Bondi Beauty Distribution worked closely with Merrin, helping to shape MADGE Beauty’s brand identity, secure manufacturing, design packaging, and develop a social media and PR strategy that built excitement pre-launch. Additionally, Bondi Beauty Distribution secured online placement with Chemist Warehouse, expanding MADGE Beauty’s reach.

Result: After launch, Bondi Beauty Distribution further secured online placement with Chemist Warehouse and Flying Solo New York, positioning MADGE Beauty in key markets with strong retail visibility.

Conclusion: Bondi Beauty Distribution’s comprehensive support—from concept to retail placement—enabled MADGE Beauty to thrive in the competitive beauty market.